There's a big difference between a corporation "dictaing values" and the government "dictating values". You are free to buy or to not buy the ClearPlay DVD player and filters. If you live in this country, however, you are generally not free to disregard laws that you don't like.
I think people are hearing "government" and "DVD filters" and it sets off their warning bells. However, this law (the part we're discussing here, anyway) just makes it so a company like ClearPlay can't be sued by the movie studios for selling DVD players and filters. The government is not telling people they must use this technology, and, as far as I know, this bill isn't only about filtering based on what some people find objectionable. ClearPlay is currently the only company benefiting from this right now, but as far as I can tell (I haven't actually read the law), this law would also protect people from creating whatever kind of filter they want, from something that gets rid of all of Luke's whining in the Star Wars movies to something that, say, repeats every scene with nudity in slow motion.
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I think people are hearing "government" and "DVD filters" and it sets off their warning bells. However, this law (the part we're discussing here, anyway) just makes it so a company like ClearPlay can't be sued by the movie studios for selling DVD players and filters. The government is not telling people they must use this technology, and, as far as I know, this bill isn't only about filtering based on what some people find objectionable. ClearPlay is currently the only company benefiting from this right now, but as far as I can tell (I haven't actually read the law), this law would also protect people from creating whatever kind of filter they want, from something that gets rid of all of Luke's whining in the Star Wars movies to something that, say, repeats every scene with nudity in slow motion.